Time: 11:15 – 12:00 pm

Roundtable Contributors: Amy Lillard, Oscar Quevedo and Ken Payton

Theme: The potential benefits and pitfalls of the relationship between bloggers and wineries

Questions to be Addressed:

• Should a winery treat a wine blogger in a different way to a traditional wine journalist?
• When dealing with each other what are the ultimate goals of the wine blogger and the winery?
• How does a winery offer discovery or variety to a wine blogger?
• What’s more important – free samples or grand experiences?
• What’s more interesting to a blogger’s readers – a thorough treatment of one winery or single wines from lots of different places?
• What’s the value of wineries acting together to promote a grape/cause/region to wine bloggers? And what role does the generic regional wine body play in this?
• What’s more valuable – a winery having its own blog, or a winery whose products are regularly featured on external blogs?
• Should a winery’s own blog ever review wines from other wineries?