EWBC 2012 - "Sources" » session http://ewbc.vrazon.com Digital Wine Communications Conference Wed, 08 Feb 2012 13:57:31 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Session 3 – Stream 2: Videoblogging http://ewbc.vrazon.com/session-3-stream-2-videoblogging/ http://ewbc.vrazon.com/session-3-stream-2-videoblogging/#comments Wed, 21 Oct 2009 11:26:09 +0000 ryan http://winebloggersconference.org/europe/?p=639 Denise Medrano Time: 11:15 – 12:00 pm Roundtable Contributors: Daniele del Gesso, Zev Robinson, Gwendolyn Alston Theme: How is Videoblogging Changing the Online Wine Landscape? Questions to be Addressed: What, in your opinion, is the future relationship between video blogging and the traditional written blog? What makes a wine video [...]]]> Moderator: Denise Medrano

Time: 11:15 – 12:00 pm

Roundtable Contributors: Daniele del Gesso, Zev Robinson, Gwendolyn Alston

Theme: How is Videoblogging Changing the Online Wine Landscape?

Questions to be Addressed:

  • What, in your opinion, is the future relationship between video blogging and the traditional written blog?
  • What makes a wine video different from other types of video?
  • What does video add to the wine blogosphere?
  • Is video more effective in getting the wine message across to the viewer or less effective?
  • What are some alternatives to video wine reviews?
  • How would you encompass other aspects of social media into wine videos re: the recent L’anima challenge and twitter?
  • Technical aspects of videoblogging: how important is the equipment and is a flip camera enough?
  • How, in your opinion, do you make an interesting video? What turns you off? What is the ideal length of a wine video? What makes a wine video good or bad, or is it all just shades of grey?
  • How can wineries use video in an interactive way on their blogs to get their message across? How do they convince viewers that it’s not a sales pitch (even though we all know it is)?
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    ]]>     http://ewbc.vrazon.com/session-3-stream-2-videoblogging/feed/ 3     Session 3 – Stream 1: Winery and Wine Blog Relations http://ewbc.vrazon.com/session-3-stream-1-winery-and-wine-blog-relations/ http://ewbc.vrazon.com/session-3-stream-1-winery-and-wine-blog-relations/#comments Tue, 20 Oct 2009 12:43:08 +0000 ryan http://winebloggersconference.org/europe/?p=637 Dan Coward Time: 11:15 – 12:00 pm Roundtable Contributors: Amy Lillard, Oscar Quevedo and Ken Payton Theme: The potential benefits and pitfalls of the relationship between bloggers and wineries Questions to be Addressed: Should a winery treat a wine blogger in a different way to a traditional wine journalist? [...]]]> Monitor: Dan Coward

    Time: 11:15 – 12:00 pm

    Roundtable Contributors: Amy Lillard, Oscar Quevedo and Ken Payton

    Theme: The potential benefits and pitfalls of the relationship between bloggers and wineries

    Questions to be Addressed:

    • Should a winery treat a wine blogger in a different way to a traditional wine journalist?
    • When dealing with each other what are the ultimate goals of the wine blogger and the winery?
    • How does a winery offer discovery or variety to a wine blogger?
    • What’s more important – free samples or grand experiences?
    • What’s more interesting to a blogger’s readers – a thorough treatment of one winery or single wines from lots of different places?
    • What’s the value of wineries acting together to promote a grape/cause/region to wine bloggers? And what role does the generic regional wine body play in this?
    • What’s more valuable – a winery having its own blog, or a winery whose products are regularly featured on external blogs?
    • Should a winery’s own blog ever review wines from other wineries?
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