“The digital dawn in book publishing opens up a whole new world for publishers – direct to consumer sales. The delimiting factors to success will be finding ways to logically, and cost effectively, amass an audience of readers who don’t shop for content based on publisher brand. In this talk, he will offer a vision for community based content portals that work with multiple content types from books to blogs to video to magazines and beyond.”

To understand a bit more about Evan’s new role at Bloomsbury, please take a look at the press release copied below:

Bloomsbury makes senior appointment
Bloomsbury Publishing Plc announces today that Evan Schnittman has been appointed Managing Director Group Sales and Marketing, Print and Digital. He will lead Bloomsbury’s sales and marketing in the UK, US, and Germany across all divisions of the group.

Evan Schnittman comes to Bloomsbury after eight years at Oxford University Press where he was vice president of corporate & business development and responsible for digital partnerships and licensing across OUP’s various content divisions. Evan has over 24 years of publishing related business experience having held positions as Executive Vice President at The Princeton Review, Senior Editor at Little, Brown, and editorial and sales positions at FA Davis. Evan started his publishing career at Barnes & Noble‘s main store on 5th Avenue in Manhattan. Evan is widely known in the industry as a thought leader – and is widely sought out to speak and write on the key issues facing content companies in a digital world – across Asia, Europe and the US. His blog, BlackPlasticGlasses, has become required reading for anyone wishing to understand book publishing in the digital age.

Nigel Newton, Chief Executive of Bloomsbury, said “I am delighted to welcome Evan to Bloomsbury. The creation of the role of a worldwide head of sales and marketing and the appointment of a highly experienced American with considerable digital experience reflect our view of the future of the publishing market place.”

We’re very excited to have Evan join us at the EWBC, and we’ll be announcing more exciting news in the coming days! So please give Evan a big welcome and stay tuned to further announcements!

EWBC 2010 is coming up sooner than many of us would like to admit. We know that most of you are thinking that October is a long, long way away. But guess what?! We’re living it already. Hence, we kindly ask that all of you step into our world for a moment and lend us your expertise.

This year, we’re working on a slightly different format for the event. Based on a considerable amount of great feedback we’re trying to squeeze in more content and ensuring it’s relevant as well as fun and exciting. In an effort to do this, we really need you, the heart and soul of the EWBC. We’re hoping that you will share your expertise to make suggestions on content, considering that many of you are very well educated in the ways of wine and the web.

We have various types of sessions, all in English at this stage, so as to offer a greater variety and range of content. First, we’ll do an hour and a half of “quick burst” 20 minute sessions. The concept: present an idea, get some immediate, creative, and specific feedback and then move on. In total, there will be 6 of these sessions. They will be fast and quick moving, but the idea is to give a “burst of information”, or better yet, pitch an idea to be discussed by others on their websites.

Second, we’ll have 3 one hour sessions, where you can really dig in and present an idea, flesh it out and engage the room. We will reward those whose ideas engage and challenge the audience, as opposed to a monologue, slowly lulling us to sleep.

Finally we have 3 one-hour Workshop sessions on offer. These are special because they’re aimed to not only teach the audience, but offer hands on experience! Video editing? Photography? Writing workshop? Tasting workshop? Sabrage? Who knows!? You tell us!

Hence, this is a Call for Papers from those who would like the chance to take ownership of one of these sessions. Send us a brief overview of your ideas by email or on our Contact form. As you know, we focus on robust, thoughtful discussions, as well as opportunities to helping us become better skilled. Consequently, we will favor those papers that are not self promotional, but rather explore ideas and/or help to educate.

The deadline for all submissions is the 15th of July, and you must be registered as a participant to apply. If we have a large number of quality submissions, we’ll turn it over to you, the registered participants, to decide. You are free to present your paper as an individual, or even a small group of people, but remember, we will be awarding points for quality, originality, creativity and style … as well as content. Let’s try to think outside the box!

Any questions?

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If you want to follow along with what is happening at the European Wine Bloggers Conference and cannot be here in person (or you are here and want to share your thoughts, pictures and videos with others), you can find it all here:

Live Blogging – sessions in multiple languages; English & Portuguese which will include links to images, videos and some tweets

Flickr Group – for a great range of photos (some serious but also fun)

Videos – these may take a little longer to go up, but check these out too. In time this will also have videos of each session

Finally, for those who are here, please remember to use the #EWBC tag in your tweets so others can follow along

Time: 10:00 – 10:45 pm

Roundtable Contributors: Andre Ribeirinho and Ryan Opaz

Theme: Upstairs in the lounge area, Ryan and Andre are going to be on hand to talk about widgets, plugins and other doodads which just might make your blog work better or worse. An informal and networking atmosphere will permit us to share ideas, stories and ask questions. We need maximum audience input so if you have a new tool your using that you think others should know about please come tell us your thoughts. Have you laptops ready so we can trouble shoot on the spot and figure out what can be done to make all our blogging experiences nicer!

Questions to be Addressed:

• What Hardware works best? Should we all be moving to netbooks, are flip cameras the end all be all?
• What plugins/widgets for you blogs are really important to make sure you are successful as a blogger?
• What experiences have we had that are positive or negative with todays technology, and how can we fix the problems we’ve had?

*this is not a formal talk, this is primarily a networking opportunity and open forum for discussion. bring questions, your computers, and new ideas!!!

Time: 9:00 – 9:45 am

Roundtable Contributors: Evelyn Resnick (Wine Brands Blog), Philippe Hugon (Vinternet)

Theme: The Social Wine Brand and the Value Chain

Questions to be Addressed:

• what do we understand as a ‘brand’?
• what happens to a brand in the social media space?
• what roles do wineries, importers, retailers, bloggers and consumers play in this brand discussion?
• how might brand “owners” influence these processes? can they? should they?
• how can bloggers increase their influence, and what responsibilities do they have?
• is there any extra money in it (for wineries, bloggers, retailers)?
• what does the consumer get out of this?
• is this the future? is it new, or just more marketing spin?