Session 6: Social Wine Brand Future

Moderator: Ryan Opaz - Catavino.net

Time: 16:00 – 16:45 pm

Roundtable:

• Esteban Cabezas – The Wine Academy Spain
• Marcio Ferriera – ViniPortugal
• Evelyne Resnick – Wine Brands

Theme: We will have just spent a day looking at where the world wine and online media have converged; how video is changing the way we communicate about wine; how wineries and wine bloggers can communicate better. So to end the day, we want to look at the future, and what tomorrow will  bring us? Will we become more open, or will the inverse occur, creating virtual walls around individual content?

Questions:

• What role will blogging have in the next 5 years of wine communication?
• What importance will we place on video as we move into the next generation of wine communication?
• Do Twitter and Facebook serve a purpose or are they just steps in the evolution of wine communication?
• How can Generics better embrace the benefits of Social Media? And when will we see them doing more?
• The Social Wine world is highly personlized and time consuming at times. Is this method sustainable, or will we see less authentic forms of it in the future?