Session 3 – Stream 1: Winery and Wine Blog Relations

By On · 2 Comments · In 2009 - Lisbon

Monitor: Dan Coward

Time: 11:15 – 12:00 pm

Roundtable Contributors: Amy Lillard, Oscar Quevedo and Ken Payton

Theme: The potential benefits and pitfalls of the relationship between bloggers and wineries

Questions to be Addressed:

  • Should a winery treat a wine blogger in a different way to a traditional wine journalist?
  • When dealing with each other what are the ultimate goals of the wine blogger and the winery?
  • How does a winery offer discovery or variety to a wine blogger?
  • What’s more important – free samples or grand experiences?
  • What’s more interesting to a blogger’s readers – a thorough treatment of one winery or single wines from lots of different places?
  • What’s the value of wineries acting together to promote a grape/cause/region to wine bloggers? And what role does the generic regional wine body play in this?
  • What’s more valuable – a winery having its own blog, or a winery whose products are regularly featured on external blogs?
  • Should a winery’s own blog ever review wines from other wineries?
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  • Anthony

    I'm going to answer your last question. I think that question is a little double sided. On the one hand, you are diversifying your wine knowledge and not worrying about advertising for someone else, just enjoying wine in its entirety. But on the other hand, you are provided advertising for someone and it could draw away from the focus of your own products. Also you reviews could be biased against other wines.

  • Anthony

    I'm going to answer your last question. I think that question is a little double sided. On the one hand, you are diversifying your wine knowledge and not worrying about advertising for someone else, just enjoying wine in its entirety. But on the other hand, you are provided advertising for someone and it could draw away from the focus of your own products. Also you reviews could be biased against other wines.