Friday the 25th of October

Room-LocationExhibition HallTempranilloGarnachaMazueloViura
09:00 - 12:30"Flavours of Rioja"
Walk-around tasting and exhibition
Registration
09:30 - 10:20Seminar - Rioja ThemedSocial Media for WineriesOld Rioja Tasting
10:30 - 11:20Tourism: Workshop
Workshop - food
11:30 - 12:20Seminar - Rioja ThemedWorkshop - SEO for your Website - Judith Lewis - Confused by SEO? Want to understand how to increase readership and traffic without the jargon? Judith Lewis is joining us to cover this topic in an easy-to-understand way. You’ll learn about the fundamentals of increasing visibility and traffic to your blog, how to understand what is actually important, Wordpress plugins and tips, and how Google works. You’ll learn why title tags are important, how keywords impact on content, why links are important and the myth of keyword density. Judith knows search so if you’re new to blogging, want to improve your online marketing credentials or simply understand what everyone keeps talking about, attend this session. Expect insight you can use right away on your blog.Elements of Flavour: Oak
12:30 - 13:00
13:00 - 14:00Lunch - Regional Cuisine + "Flavours of Rioja"
Walk-around tasting and exhibition
Micro-Masterclass 1
14:00 - 14:30
Micro-Masterclass 2
14:30 - 15:00
Micro-Masterclass 3
15:00 - 15:30Welcome to the EWBC 2013
15:30 - 16:30Keynote(s): Flavour
16:30 - 17:00Questions and Debate
17:00-18:00Return to Rioja Rountable
18:00-19:00Special Tasting - Lobby
19:00-23:00Buses leave for dinner from Forum - 5-6 RIOJA wineries hosting dinners off site

Saturday the 26th of October

Room / LocationExhibition HallTempranilloGarnachaMazueloViura
09:00 - 10:15Walk around tasting and exhibitionWorkshop - WineWorkshop: Collaboration to success: The Rome Digest storyElements of Flavour: Grapes
10:15 - 10:30Coffee Opens [Break]
10:30 - 11:25ExhibitionWhat is wine communication and who are the wine communicators in 2013? - Roundtable with Robert Joseph, Dr. Vino, and others
Workshop: Woothemes - Building a better wordpress siteCocktail: the mirror of wine - Doug Frost - Cocktail: the Mirror of Wine?
The traditional structure of cocktails is not so very different than the structure of good wine: something spicy, something sour, some alcohol and even something sweet or fruit. Doug Frost MS, MW delivers a short history of cocktails alongside alongside complimentary wines, and attendees will learn how all styles of wine can be improved by thinking about cocktails and their flavors.
11:25 - 11:35Break
11:35 - 12:30ExhibitionWorkshop: Tim Hanni - Subjectivity of Flavor Perception: Understanding why we enjoy the wines we likeWorkshop Communications: Challenges of a Global Brand in Communicating Socially - Pia Maria Finkell, David White, Robert McIntosh and more
Elements of Flavour: Oxygen
12:30 - 12:40Break
12:40 - 13:30ExhibitionElements of Flavour: SoilWorkshop - CommunicationMasterclass: Chilean Wine
13:30 - 14:00Lunch - Regional Cuisine
Micro-Masterclass 1
14:10 - 14:40
Micro-Masterclass 2
14: 50 - 15:20
Micro-Masterclass 3
15:30 - 17:00Native Iberian Varieties - Julia and Jose - Special Location
17:00 - 19:00Exhibition - TBA
19:00- 22:30RIOJA WINE Gala Dinner - Ballroom - Leave from FORUM
22:30 - 01:00After Party

Sunday the 27th of October

09:00 - 12:00Sunday Vineyard Visits leave from Hotels.
11:30 - 12:301/2 day trip return.
17:30-19:30Full day trips return.