Moderated by: Ryan Opaz
What online tools are you not using right now that you should be?

Moderated by: Julia Sevenich
Speakers: Virgile Joly
Dr. Jamie Goode
Dr. Maurizio Ugliano
Robert Joseph
There is no such thing as "Natural Wine". There is no official definition, no established certification body. Labelling wine as “natural” in the EU and many other countries is not permitted. Despite this, producers, merchants, pundits and consumers use the term. Is “Natural Wine” a passing fad or a veritable movement?

Speakers: Nedim Atilia (Food Columnist; Researcher; Slow Food Izmir) and Aylin Oney Tan (Food Columnist; Researcher; Slow Food Ankara)

The session will trace the cultural roots of today’s Turkish cuisine through ancient Anatolian civilizations, back to the Hittites, Urartians, Phrygians, Lydians, Greeks, Romans, and Byzantines. Turkish cookery shows traces of all these cultures, however the main source is the geography. The crops available in a particular region identifies the taste palate of the area. The best of every region had always made its way to Istanbul, the ultimate culinary capital, home to Byzantine and Ottoman courts, culminating to a royal cuisine. The panelists will talk on these sources and explore some of the taste combinations.

Moderated by: Elin McCoy
Panelists:
Umay Ceviker
Gozdem Gurbuzatik
Marco Tiggelman
Anne-Victoire Monrozier
Taner Ogutoglu
Turkey, with its ancient winemaking tradition, is eager to take her part in developing an international wine trade, benefitting wineries, tourism and agriculture. However due to restrictions and bans on marketing of alcoholic beverages there are serious obstacles to the development of the local industry. What is the potential of digital communications as a means for the wine industry to approach trade and consumers, at home and abroad? This is an important discussion not only for Turkey but for all countries in the region

Moderated by: Wink Lorch
Panelists:
Su Birch
Wendy Crispell
Paola Tich
Per Karlsson
Wine is much more than a tasting note and a score. Our panel includes wine communicators with experience in wine tourism, travel writing and the food world. To help us to become inspiring and authoritative sources of information, our panellists will share their views on how best to communicate about wine in the context of travel and food. We will then open up to the floor and welcome your input.

Moderated by: Charles Metcalfe
Panelists:
Justin Howard-Sneyd MW
Steve DeLong
Three perspectives on the complex and polarising world of wine points and scoring in general, and the world of wine competitions. Along with the discussion there will be a blind tasting for all participants (including panellists) to illustrate issues and for some friendly local competition.

Moderated by: Damien Wilson & Ryan O'Connell
Panelists: Robert Joseph
Gabriella Opaz
Gregory Dal Piaz
Who we talk to and where we talk are often of little importance. What is important is how the conversation develops. Content creators today face the challenge of either leveraging existing audiences, or creating new ones. Who is your ideal audience?

Speaker: Christian "Documentally" Payne
Techniques to get the most out the opportunity to speak to people

Presenter: Duygu Beypinar

This will be an opportunity to learn a lot more about this incredibly popular Turkish drink. There will be led tastings, information on how it is made and how to best appreciate it, and even some nibbles to accompany it.. There may even be some surprising props. This promises to be a memorable experience

Moderated by: Tim Lemke
Panelists: Arto Koskelo
Andre Ribeirinho
Wendy Crispell
One of the most common questions bloggers and wine communicators find themselves asking is, "how can I make some money from this?" This session will explore some answers to that question, from advertising and other techniques to monetize a blog/website directly to using your blog to build offline wine-related business ventures.

Moderator: Pierrick Bouquet
For the past 3 years, ABLE has been conducting online surveys to compare how two key industry hubs – the United States and France – are embracing new technology. Pierrick Bouquet will present the results of his comparative study: an analysis of trends and the use of social media within the two markets.

with Christy Canterbury MW

Christy Canterbury MW will give us an insight into Turkey's particular take on the best-known international grapes and blends. Wine buyers and consumers love these, so what is Turkey bringing to this critical area of global competition?

Moderator: Louise Hurren
Panelists: Richard Siddle
Andrew Jefford
Lisa Shara Hall
Audrey Domenach
Many if not most EWBC delegates write about wine, but how many of us manage to get regularly published, and paid for it? Is there a secret to pitching editors and getting your stories published, in print or online? British editor of Harpers trade magazine Richard Siddle, journalist and author Andrew Jefford, French journalist Audrey Domenach, and US journalist Lisa Shara Hall discuss. Moderated by Louise Hurren (sometime freelance journalist/mostly a PR).