Infovini Supports the EWBC by Sponsoring a Documentary on Social Media’s Impact on the Wine Industry

To date, Infovini is the most complete Portuguese wine informational portal targeted at the end consumer. Infovini comprises the largest wine database in Portugal, as well as vast information about grape varieties, wine regions and wine routes. Therefore, the reason why we are supporting the European Wine Bloggers Conference is not only because of our passion for Portuguese wine, but also because of our belief and use of Web 2.0 technology. We have developed a mobile application, in addition to our blog, in order to enhance interaction and communication. Our hope is that everyone browsing Infovini will be longing for the experience of a good Portuguese wine!

However, what is interesting is the way in which we are supporting the conference. We have chosen to sponsor Zev Robinson, a video artist, who is currently creating a film on social media and its impact on the wine industry. Infovini will help Zev attend the conference, conducting interviews, attending sessions, and generally collecting as much information as possible to weave together the impact of social media in wine. And as we believe that social media will play an ever increasing role in wine promotion, what better way to support the conference than through continuing research into the field.

As for our attendance to the conference, we are very excited to share experiences and ideas with others regarding the most effective ways in which we as a community can promote wine through the use of web 2.0 technology, whether that be through social networks or web marketing. Additionally, we’re eager to meet all of you, as wine bloggers have been the catalyst to a massive change in the wine industry. We are eager to chat with you, garner from your experiences, and learn how we can not only improve Infovini, but Portuguese wine promotion as a whole.

If you should need anything from us in the future, please don’t hesitate to contact us at infovini@infovini.com.