The Theme for EWBC 2012 is: ‘Source‘
The choice of Turkey as the host for the conference is particularly exciting for wine lovers, as recent evidence points to areas of Turkey being the original source of domestic vine cultivation and possibly winemaking. Several countries in the region make this claim, and we hope to explore what this ancient lineage can bring to the contemporary wine conversation.
However, it is not all about grapes. When it comes to the skill and practice of wine communication, there is an important issue to address.
With the explosion of networks, channels and number of content creators, comes the need for curation of information. It is no longer enough to be adding content about wine, but it is becoming increasingly important to create source of knowledge, or intelligence, either through original research or expert analysis. Content creators will be urged to “Become a Source” not just a disseminator.
With another dedicated stream, the EWBC will also explore the intersection of wine with food and travel online, through “freshly sourced” and the “resourceful traveller”, two worlds that are intimately related to the future success of wine.
In 2012, we’ll look back at the origins of wine and wine communications online, as a way to plan for the future, and the continued success of online communicators everywhere.
Stay tuned for a complete schedule of this year’s event!