Catalunya Designation of Origin (DO Catalunya) is situated in the northeast of the Iberian Peninsula between the Mediterranean Sea and the Pyrenees. It has approximately 60.000 hectares of wine-growing area, which are located in more than 300 villages. DO Catalunya produces whites, rosés and red wines.
This year we celebrate our 10 year anniversary, an accomplishment we don’t take lightly considering in the past decade, we have not only reached a broader international presence, but we have also entered into the world social media and blogging. We were the first DO to celebrate blogging in Spain with our competition for the best wine blogger in Catalunya, and we have been educating our consumers through our own blog since November of 2008.
From Catalonia Designation of Origin, we strongly believe that blogs are an authentic opportunity to connect with consumers, to know which products they enjoy and which products they which to improve. It is an opportunity to get past sterile marketing campaigns, and instead, to interact with people on a more personal level. In addition, blogs are working tirelessly to communicate about their experiences with wine throughout the wine world, which is why we feel a moral obligation to give our support to those individuals who are helping wine producers internationally.
We are supporting the European Wine Bloggers Conference through our contribution to the USB, which will be provided to participants upon entry to the conference. As DO Catalunya feels it is necessary to build a more sustainable world, using a flashdrives instead of paper, is the first step to make this happen. Like many of our producers who are also keen to work more closely and harmoniously with the land, we hope this contribution to the EWBC will help help all of us be more conscientious of our decisions.
Sadly, we will not be able to attend the conference, but if you need more information, or would like to visit, please never hesitate to contact us!
From all of us at DO Catalunya, please enjoy the conference!